7-Day Acquisition Plan — Aldric Group

Daily Execution

What happens each day.

Day	Phase	Actions	Target
1–2 Mon–Tue	Connect	Profile optimisation + 20 connections/day to med spa owners Zero pitching. Connect only. Your profile is the landing page — fix the headline, banner, and about section before sending a single request. Update LinkedIn headline: "AI marketing for med spas & aesthetic clinics \| Aldric Group" Banner: clean dark branded image or before/after engagement stat Featured section: link to case-studies page Search: "med spa owner", "aesthetics clinic director", "cosmetic clinic founder" — UK focus Send 20 connection requests per day with the personalised note template (V1 or V2) Log every sent request in the KPI tracker	40 requests sent ~12 accepted (30%)
3–4 Wed–Thu	Engage	20 connections/day + first message to Day 1–2 acceptors Keep the pipeline flowing while activating the first batch. Message everyone who accepted on Day 1–2. First message only — pain-driven question, no offer. Send 20 new connection requests (continue med spa niche) Message all Day 1–2 acceptors: use First Message template (FM-V1 or FM-V2) Do not mention Aldric Group, services, or pricing in first message Log every message sent, note timestamp If someone replies to connection note — treat as warm, use First Message immediately	40 requests sent 5 replies received
5 Friday	Engage	Follow up Day 3–4 non-replies + message new acceptors 48 hours since first message. Anyone who hasn't replied gets a single soft follow-up. No pressure, no offer. Anyone who accepted Day 3–4 gets their first message today. Send FU-1 ("Didn't want to lose you in the feed…") to all Day 3–4 non-replies Message new Day 3–4 acceptors with First Message template Monitor active conversations — reply within 2 hours where possible Flag anyone who has replied twice without friction: they're ready for a call ask	3 active conversations
6 Saturday	Convert	Push for calls + send pilot offer to warm leads Identify the warmest conversations — anyone who's replied twice or asked questions. Ask for 15 minutes. For anyone still warm but not ready, send the pilot offer message (FU-2). For 2+ reply conversations with no friction: "Would a 15-minute call make sense? I can show you what we built for [similar business] last month." Send Pilot Offer (FU-2) to warm leads who haven't escalated to a call ask yet Book calls using Calendly or WhatsApp — confirm time + send reminder the evening before Anyone going silent after Day 5 FU: leave on ice, do not send third touch yet	2 calls booked 1 pilot offer sent
7 Sunday	Review	Review KPIs — double down on what worked, kill what didn't This is a data day. No outreach. Pull the numbers, find the pattern, make the plan for Week 2. Open KPI tracker — fill in actuals vs targets for all 7 metrics Which message variant got the highest reply rate? Use that as the Week 2 default Which search filters found the most responsive prospects? Lock those in Review conversation quality — are the pain points matching? Refine the first message if reply rate < 10% Archive anyone with 3 touches + no reply (tag in CRM: Archived) Write 3-sentence Week 2 plan: niche, message change, volume change	Week 2 plan written KPIs logged

Weekly KPI Targets

What success looks like in numbers.

Metric	Day 1–2	Day 3–4	Day 5	Day 6	Week Total	Target Rate
Connections Sent	20/day 40 total	20/day 40 total	0 engage only	0 convert day	80	—
Acceptance Rate	measure	measure	—	—	~24 accepted	30% minimum
Messages Sent	—	~12 to D1–2 accepts	~16 FU + new accepts	~5 calls + pilot	~33	—
Reply Rate	—	measure	measure	—	~5 replies total	15% minimum
Active Conversations	—	—	3	3–5	3–5	—
Calls Booked	—	—	—	2	2	from active convos

Message Variations

3 variations per scenario. Test all three.

Connection Request Note

Under 300 chars. No pitch. Just a reason to connect.

Variant A — Business focus

Noticed you run [business] — we work with a lot of [niche] owners on their marketing. Would love to connect.

Variant B — Niche insight

I focus specifically on marketing for [niche] businesses — come across your profile a few times. Good to connect with people in the space.

Variant C — Peer positioning

Been following a few [niche] owners on here — would love to add you to my network. We work in the space and it's always useful to stay connected.

First Message After Connection

Pain-driven question. No offer. Goal: get a reply.

Variant A — Content pain

Quick question [name] — are you finding that consistent content is one of those things that always gets pushed to the back? Most [niche] owners I speak to say the same thing.

Variant B — Follow-up pain

Hey [name] — genuine question: do you have a process for following up on leads that don't book straight away? A lot of [niche] owners tell me that's where most of the revenue gets left.

Variant C — Time pain

[Name] — are you running all your own marketing at the moment or do you have someone handling it? Just curious how most [niche] owners in your position manage it.

Follow-Up 1 — Day 3 after first message (no reply)

Soft. Low pressure. Just checking in.

Variant A — Feed check

Didn't want to lose you in the feed — did my last message land okay?

Variant B — Quick check

Just checking this came through — LinkedIn has a habit of burying messages. Worth a nudge.

Variant C — No pressure out

Totally understand if the timing's off — happy to circle back when it suits. Just didn't want to disappear without checking.

Follow-Up 2 — Day 5 (soft CTA — pilot offer)

Still no reply. Last touch before archive. Lead with value.

Variant A — Pilot offer

We're running a 14-day pilot for [niche] businesses at the moment — happy to share details if useful. No pressure either way.

Variant B — Result hook

Sharing this because it's relevant to [niche] — we just helped a similar business reduce no-shows by 60% in 14 days using a simple automation. Happy to walk you through it.

Variant C — Clean close

Last message from me — if this ever becomes relevant, I'm easy to find. Good luck with everything [name].

Qualification Triggers

When to escalate. When to archive.

Reply mentions budget or pricing

Escalate immediately. Do not respond with pricing in DMs. Reply: "Good question — let me give you the full picture on a quick call. 15 minutes?" Move to CRM: Call Booked.

Reply mentions current agency

Escalate. This is a high-intent signal. Acknowledge, ask what they're looking for that they're not getting. Goal: uncover the gap. Do not position against their current supplier — let them do it.

Two replies without CTA resistance

Offer a call. They're engaged. Use: "Would a 15-minute call make sense? I can show you what we built for [similar niche] recently." Move to CRM: Call Booked if they say yes.

Requests more information

Reply with one strong answer, then redirect to a call. Do not send a proposal or pricing sheet via DM. Keep the gate — the call is where conversion happens.

No reply after 3 touches

Archive. Tag in CRM: Archived. Do not send a 4th message. Leave at least 30 days before re-engaging with a completely new opening — different angle, different pain point.

Replies with "not right now"

Move to CRM: Contacted. Tag: Follow-up in 30 days. Set a reminder. Reply: "Totally — I'll check back in next month. Good luck in the meantime." Then leave them alone.

Niche Rollout

One niche per week. Stay focused.

Week 1

Med Spas &
Aesthetics

High spend, visible online presence, strong pain around no-shows and inconsistent bookings. Clear ROI story. Fast to sell.

med spa owner aesthetics clinic director cosmetic clinic founder beauty clinic UK

Week 2

Estate
Agents

High-value instructions, email marketing almost universally neglected, strong response to consistent content. Easy to demonstrate ROI from a single instruction.

estate agent owner lettings director independent estate agency property business UK

Week 3

Mortgage
Brokers

Referral-dependent, underusing email and social, strong pain around rate changes and keeping past clients warm. Compliancy angle works well as a differentiator.

mortgage broker mortgage adviser UK independent mortgage broker financial adviser

Rule: Do not split attention across niches in the same week. The message variants, search filters, and pain points are all niche-specific. Switching mid-week kills reply rates. Start Week 2 only after Day 7 review confirms Week 1 is closed out.

7-Day ColdAcquisition Sprint

7-Day Cold
Acquisition Sprint