Aldric Group
Internal — Sales Framework
The Discovery & Close Call
Total time: 30–45 minutes · Format: Video (Zoom/Meet) or phone · Goal: Qualify, expose the gap, position AI leverage, close or progress to proposal.
- Review their website, Instagram, and Google reviews — form a view on their current marketing before they say a word
- Check CRM for any prior touchpoints — what drew them in, what package they expressed interest in
- Note 1–2 specific things you noticed (gap in their social consistency, no review responses, unclear pricing page)
- Have their email open — you'll send a follow-up within 1 hour of the call
- Have pilot.html link and onboarding.html link ready to share in chat
Opening line
"Good to meet you. I want to make this useful for you — so rather than me talking at you, let's start with where you actually are. I looked at your [website / Instagram] before this call and had a few observations, but I want to hear from you first. What made you reach out now?"
Do not pitch. Do not explain what Aldric Group does yet. Let them talk first — you learn more in the first 5 minutes of listening than in 45 minutes of presenting.
Business context
"Walk me through your current marketing — what are you doing, and what's actually working?"
Let them describe it in their words. Listen for where they trail off or sound uncertain — that's the gap.
Volume + revenue
"Roughly how many new clients are you seeing each month, and where are they coming from?"
You need to understand their current lead flow to size the opportunity.
Time spent
"How much time are you or your team spending on marketing right now — content, emails, following up on inquiries?"
This surfaces the real cost of their current approach — even if it's "free", it's not.
What's tried
"What have you tried before that didn't work? An agency, a freelancer, doing it yourself?"
Critical for positioning. If they've been burned, you need to understand why before you position.
Bridge into this phase
"Before I say anything about what we do — I want to share what I noticed when I looked at your [business] before this call. Tell me if any of this resonates."
The gap question
"If I told you that [specific observation — e.g. 'your Instagram last post was 3 weeks ago' / 'you have 12 Google reviews and your main competitor has 140'] — what would your reaction be?"
Use what you observed pre-call. Specific beats generic every time. Let them confirm or correct.
Cost of inaction
"If nothing changes in the next 6 months — what does that look like for you?"
Forces them to articulate the cost themselves. Much stronger than you telling them what they're losing.
The size of the prize
"If your marketing was running consistently — and bringing in, say, 5–10 more clients per month — what does that mean for the business in revenue terms?"
Anchor the ROI in their numbers, not yours. £1,500/month is nothing if 3 extra clients = £3,000 MRR.
Do not rush this phase. The longer they sit with the gap and size the prize themselves, the easier the close. Silence is fine — let them think.
Transition
"OK, so here's what we do — and I'll keep it simple. We configure AI agents that run your marketing for you. Not templates, not generic content — trained on your voice, your audience, your offers. Content goes out every day. Leads get followed up within minutes. Reviews get requested automatically. It runs while you're doing the actual work."
After explaining
"Does that make sense? What's your immediate reaction to that — what's your first question?"
Don't keep pitching once you've made the point. Ask what's in their head. Their question tells you what objection is coming.
Social proof (use the relevant case study)
"We had a [similar business] — [brief 2-sentence case study]. They're now [result]. Similar setup to what you're describing."
Reference the most relevant case study from case-studies.html. One story lands better than three.
Transition into close
"So based on what you've described, here's where I think you are and what makes sense. Let me give you two options — and there's no wrong answer."
Option A — Proof Sprint
£499
14 days. One workflow live. You see exactly what we build before committing to a retainer. Credited against month one.
Best for: first-time, sceptical, or already has a specific pain point to solve
Option B — Growth Retainer
£750/mo
Content + email done-for-you every month. Best for businesses who know they need consistent output and don't have time to manage it.
Best for: already doing some marketing but inconsistently
Option C — Scale/Dominance
£1,250–£1,500/mo
Full stack — content, email, outreach, automation. For businesses ready to put marketing on autopilot and grow aggressively.
Best for: already has revenue, clear offer, wants to scale
Asking for the decision
"Which of those feels like the right starting point for where you are right now?"
After asking — stop talking. The next person who speaks loses. Wait for their answer, however long it takes.
| Objection | Response |
|---|
| "It's too expensive." |
"Compared to what? You said [3–5 more clients/month] would mean £X in revenue. Our retainer is £Y. That's month one covered by one new client. The question isn't whether it's expensive — it's whether it pays for itself. And we're confident it does." |
| "I need to think about it." |
"Of course. What specifically do you need to think through? I'd rather address it now than leave you with a question." [Identify the real objection — it's usually budget, trust, or timing.] |
| "I've tried agencies before and they didn't deliver." |
"That's exactly why I'd recommend starting with the Proof Sprint. You see the work before you commit to a contract. If we don't deliver in 14 days, you get your £499 back. That's the difference — we're not asking you to trust us for 3 months before seeing anything." |
| "I don't have time to manage this." |
"You don't need to. The onboarding form takes 20 minutes, one 30-minute strategy call, and one round of content approval per month. That's it. Everything else runs without you." |
| "Can you guarantee results?" |
"I can guarantee the work gets done — content published, automations running, sequences live. Results depend on your market and your offers, but the infrastructure we build gives those results their best possible chance. That's the honest answer." |
| "We're not ready yet." |
"What would need to be in place for you to feel ready? In my experience, 'not ready' often means the system isn't ready — which is exactly what we fix. What's the specific thing that's blocking you?" |
- Send a WhatsApp or email with: (1) what you discussed, (2) which option you recommended and why, (3) direct link to onboarding form or Stripe payment
- Log the call outcome in the CRM — status update, notes, next action, follow-up date
- If they didn't decide — set a follow-up for 48 hours, not 7 days. Interest decays fast.
- If they said yes — send onboarding.html link and confirm the strategy call slot
- If they said no — ask "what would need to change for this to make sense in 3 months?" — log and keep warm
Follow-up message template (WhatsApp)
Hi [Name] — great call earlier. Based on what you described, I'd recommend starting with [option]. Here's the link to get started: [link]. Any questions, just reply here. — [Your name], Aldric Group