Client Onboarding

Let's build your brand brief.

This takes 15–20 minutes. Everything you provide feeds directly into the AI agents we configure for your business. The more specific you are, the better the output.

Your business

The fundamentals. All fields marked * are required.

Business Name *

Your Name *

Email *

WhatsApp / Mobile

Website

Industry / Sector *

Location(s)

Package / Sprint *

Brand voice

This defines how every agent writes for you. Be specific — "professional" tells us nothing. "Direct, warm, never salesy" tells us everything.

3 words that describe your brand *

These become guardrails for every piece of content we generate.

3 words you never want to sound like

Tone of voice description

A brand or communicator whose writing you admire

Words / phrases you never want used

Your audience

Who we're writing to, and what keeps them up at night.

Primary audience *

Secondary audience (if any)

Their biggest pain points *

Their desires and goals

Objections they commonly raise

Your offers

List what you sell. This is what the content and email agents will promote.

Core offers (name + price + 1 sentence description) *

Best-performing / highest-margin offer

Offer you want to push most right now

Seasonal or upcoming promotions

Current marketing setup

What you're doing now — and what's broken.

Active platforms (select all that apply)

Instagram LinkedIn Facebook TikTok Email list Google Business Google Ads Meta Ads WhatsApp broadcasts None yet

Email platform (if any)

CRM / booking tool

What's working right now?

What's the biggest gap / what's broken? *

What does success look like in 90 days? *

Competition & context

Positioning context for the content agents.

Your 2–3 main competitors

Your unfair advantage — why clients choose you over them

Topics / areas you want content to focus on

Topics or angles to avoid

Anything else we should know?

✓

Brief complete.

Your brand brief is ready. Copy it below and send to hello@aldricgroup.co.uk, or we'll use it directly in the strategy call.

Book Strategy Call

Let's build your brand brief.

Brief complete.

Brand Brief